Real people, ready to help you find the perfect diamond or piece of jewelry.
Call usMon–Fri, 9 AM – 12 AM EST1‑866‑522‑2539 › Email usDrop us a note — we reply within 24 hours[email protected] ›The B2C Jewels Lifetime Upgrade Policy applies to all GIA and AGS purchased from our website. We are committed to serving our customers not only for a sale, but during a lifetime. If you wish to upgrade your diamond at any time after your purchase, we will provide an online store credit of the cost of your original diamond minus a restocking fee*, that can be applied towards the purchase of your new diamond, or any other item on b2cjewels.com.
To upgrade your diamond, please contact a customer services representative at 1-866-522-2539 or email us at [email protected].
Lifetime warranty · free insured shipping · 30-day returns
B2C Jewels is a trusted online jeweler for certified natural diamonds and lab-grown diamonds, each independently GIA- or IGI-graded. Browse thousands of loose diamonds in every shape and price, then set your stone in a handcrafted ring or piece of fine jewelry.
Design a one-of-a-kind engagement ring, shop wedding & anniversary rings, or explore diamond jewelry including earrings, bracelets and pendants & necklaces. New to diamonds? Start with our diamond education guide.
Every order ships free and fully insured, with a 30-day return policy, lifetime upgrade and free resizing — so you can buy certified diamonds online with complete confidence.